About NudgeNow
Advisors keep families protected. We keep advisors on time.
NudgeNow was started in July 2026 in Makati City, Philippines, by Harold Villacrusis, a software engineer who kept watching good advisors lose clients to nothing more than a missed follow-up. It is a funnel system — a website, a client funnel and automatic follow-ups — priced so one closed policy pays for a year of it. As of August 2026, 33 advisors have created a NudgeNow account and 22 have published their site.
Why NudgeNow exists
Every Filipino financial advisor knows the feeling: a promising lead from three weeks ago, buried under new ones. A client's birthday remembered a day late. A "follow up na lang next week" that quietly became never. The advising was never the hard part — the follow-through was.
NudgeNow was built for exactly that gap, shaped by real conversations with working advisors — how they actually track leads (notebooks, spreadsheets, chat threads with themselves), how clients actually book (Messenger, not email), and how trust is actually won here (showing up, on time, every time).
It's deliberately simple: a website you can publish in minutes, a funnel that does your prospecting end-to-end — a 2-minute Protection Check, a personal gap report, results in their inbox, a Clarity Call booked straight onto your calendar — and automatic follow-ups that keep the leads who said "not yet" warm for as long as it takes.
Who builds it
NudgeNow is built and operated by Harold Villacrusis, a software engineer, through his studio Villacrusis Labs — not a competing advisor, and not any insurance company. He onboards every advisor personally and answers hello@nudgenow.ph himself.
NudgeNow is a DTI-registered business (Business Name Reg. No. 8415621) with a registered address in Makati City — the full address is in the Terms of Service. Manila mornings, QR Ph payments, pricing in pesos: built for how advising works here, not translated from somewhere else. 🇵🇭
How we make money
One way: the ₱299 monthly subscription, after a free 30-day trial. There are no affiliates and no resellers earning a cut of it, no setup fees, and no per-lead charges. The only optional extra is a campaign pack for one-off blasts to your whole list. We never sell data, we never run ads on your pages, and we are not paid by any insurance company. That independence is the product.
Where your data lives
In your account, and nowhere else. Your client book is siloed to you and enforced at the database level — no other advisor can see it, and nobody at NudgeNow browses it (system access is engineering-only). You stay the controller of your clients' information under the Data Privacy Act of 2012 (RA 10173); NudgeNow is your processor. Stop paying and it goes read-only, never deleted; ask us to delete it and it is gone.
The full privacy policy →Say hello anytime: hello@nudgenow.ph